You searched for: "twitter"

The results has been filter on Tags containing Marketing.
ANA has found 6 results for you, in 322 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
×

Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world


Research papers

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
×

Citation

Tanaka and Koyasu (2023a, February 28). The Reality of Seniors in the "Rapidly Aging" Country of Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-reality-of-seniors-in-the-rapidly-aging-country-of-japan


Research papers

Turning Tik Toks into Business Insight

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Catalogue: Forecast. Forward. Faster
Authors: Jeremy Hollow, Jatin Kuckreja
Companies: Colart, Listen and Learn Research
February 28, 2023
×

Citation

Hollow and Kuckreja (2023a, February 28). Turning Tik Toks into Business Insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-tik-toks-into-business-insight


Webinars

How does MRX marketing measure up?

New research amongst UK and US agencies and suppliers reveals the levels of marketing spend, and the key challenges faced by MRX marketers. Lucy Davison of Keen as Mustard Marketing guides you through the new study and what it means for your insight...

Catalogue: Webinars 2017
Author: Lucy Davison
November 7, 2017
×

Citation

Davison, L. (2017a, November 07). How does MRX marketing measure up?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-does-mrx-marketing-measure-up-


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
×

Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528